Storybranding Part 2

This is part two of our series on StoryBranding. In part one, we laid out the traditional storyline and discussed how the various story parts can be used in marketing. We also went into greater detail about the first three parts of the story, the hero (our potential customer), the problem (the problems and villain the customer is struggling with), and the mentor or guide (ourselves or our company). We also had a brainstorming session about applying these ideas. 

In part two, we'll review the basic storyline, then move on to discuss the parts of the story brand script that lead to making the sale. We'll talk about laying out a plan for the hero (customer) to follow, giving them a call to action, warning them of the dangers of inaction, and painting a picture of success in their minds. This is the part of the story brand marketing concept where we are asking the customer to do business with us, giving them the guidance we owe them as mentors.

We'll also continue our brainstorming, coming up with ideas we can use to put these principles into practice. Again, if you want to get the book and study it, you can find it on Amazon. The link goes to a page that incorporates the story brand ideas as an example of how they are used. I suggest you look at the page and notice how his headlines pull you into the problem he is trying to help you solve. Notice the four main points (steps) he lays out as well as his calls to action. 

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• 
  Branding Yourself January 2022
• 
  Storybranding Part 2 December 2021
• 
  Introduction to Storybranding November 2021
• 
  Focusing Your Message October 2021
• 
  Social Media Marketing Overview September 2021