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Storybranding Part 2 is part of Steven Horne's member program.

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This is part two of our series on StoryBranding. In part one, we laid out the traditional storyline and discussed how the various story parts can be used in marketing. We also went into greater detail about the first three parts of the story, the hero…

Our primary goal is to help herbalists, aromatherapists, traditional naturopaths, and others to build successful businesses helping others. This is why we offer this series, which coaches our members in…