Urban Moonshine (UM)

Jovial King is the founder and formulator of Urban Moonshine. She has studied herbal medicine for many years, with an array of terrific teachers including completing apprenticeships with Brigitte Mars, Guido Mase, Rosemary Gladstar, and Hart Brent.

Urban Moonshine is a family business whose mission is to rekindle the relationship between herbal medicine and the modern world. They hope to inspire people to bring herbal medicine "out of the cupboard and onto the counter" in everyday life. That is why they have spent long hours creating a product line that embodies beauty, simplicity and the best quality ingredients. Urban Moonshine is deeply committed to being a socially and environmentally conscious company and makes every effort to support local farmers, cut back on waste and look for green alternatives in their everyday use of resources and packaging.

Urban Moonshine is Certified Organic by the Northeast Farming Association of Vermont (NOFA). They support local farmers by sourcing their ingredients locally whenever possible. They are also a member of United Plant Savers, American Herbal Products Association, NorthEast Herbal Association, and the American Herbalists Guild. Urban Moonshine is GMP compliant and takes great care in quality control and product safety.