What's Your USP or POV?

USP stands for Unique Selling Proposition. A USP is something unique that you offer that sets you apart from the competition. It provides a benefit that other people in your business don't offer. Another way to look at this is what's your POV (point of…

July 21, 2014

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What's Your USP or POV? is part of Steven Horne's Strategic Herbalist Member program.

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One of our three goals is to help people who are trying to build a business as herbalists, aromatherapists, traditional naturopaths, or other natural health practitioners is to provide business training.…