USP stands for Unique Selling Proposition. A USP is something unique that you offer that sets you apart from the competition. It provides a benefit that other people in your business don't offer. Another way to look at this is what's your POV (point of view). A POV means you give your own unique spin to the herbal world, something that again makes you distinct from other herbalists.
In this webinar, we'll be discussing what a USP and POV is, and providing examples of them in the business world. We'll also discuss ways to help you define your own USP and/or POV.