Introduction to Storybranding

In this webinar, I’ll introduce a marketing concept we've been studying called story branding. It’s a great way to craft your message and reach the audience you want. Basically, everybody loves a good story and the basic storyline is that a person encounters some type of obstacle or problem that they must overcome. They meet a guide or mentor, who helps them acquire the knowledge, skill, etc. they need to succeed. 

The problem with the way most of us present ourselves is that we put ourselves in the story as a hero. We talk about ourselves, how much we know, and our skills and abilities. What we need to do is to make the story about our customer, by first identifying with the customer's obstacles and problems, and then casting ourselves as the guide or mentor, who helps them become the hero. 

We've found this very helpful in focusing our mission and developing our marketing strategy and want to share the concept with you. If you're interested in learning more, you can purchase the book or audiobook on Amazon.com. 

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