Storybranding Part 2: Guiding Customers to the Make a Purchase

This is part two of our series on StoryBranding. In part one, we laid out the traditional storyline and discussed how the various story parts can be used in marketing. We also went into greater detail about the first three parts of the story, the hero…

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Storybranding Part 2 is part of Steven Horne's Strategic Herbalist Member program.

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One of our three goals is to help people who are trying to build a business as herbalists, aromatherapists, traditional naturopaths, or other natural health practitioners is to provide business training.…