Marketing 101: Finding and Keeping Customers

In this first, in a series of marketing classes, I explain why customers are your number one business asset. I also explain that marketing needs to be focused on finding and keeping customers. I explain the three main ways you grow your business and why finding new customers is the most difficult. I also discuss the idea of long term net worth, that is how much a customer is worth to you over time so you can justify the expense of finding one. I talk about using "ethical bribes" to "fish" for new customers. 

It's also important that you identify who your potential customer is so that you can "fish" for them in the right places. I talk about doing market research and finding your niche. Then I talk about marketing funnels and the elements of a marketing funnel, so you can build one for your business. 

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Steven Horne's member program includes monthly training in natural healing techniques using herbs, nutrition, dietary supplements and lifestyle changes as well as emotional healing and other holistic techniques through our webinars, including Marketing 101: Finding and Keeping Customers.

Steven has helped thousands of people succeed with herbs and natural healing. Sign up today and gain access to his powerful, practical insights to improve your health using herbs and natural healing and to help others do the same.

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  Module Four: Health Assessment Tools April 2025
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  Solving Thyroid Problems April 29, 2025 6:00 pm MT
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  Natural Approaches to Healthy Eyes June 24, 2025 6:00 pm MT
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  Module Five: Balancing Body Systems August 5, 2025 12:00 am MT