Steven Horne's Member Program Benefit
Marketing 102: Think Benefits is part of Steven Horne's Strategic Herbalist Member program.
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This is partly a lesson on basic economics. It explains how people want benefits, not products, and that the only reason they want money is because it can be traded for benefits. Therefore, to receive money from people you have to offer them value, that…
One of our three goals is to help people who are trying to build a business as herbalists, aromatherapists, traditional naturopaths, or other natural health practitioners is to provide business training.…
