The field of natural health is still largely driven by personalities, by the "guru" image people attain. People have to see you as an expert and develop faith in you so they will seek and follow your advice. More importantly, they have enough faith in…
This is part two of our series on StoryBranding. In part one, we laid out the traditional storyline and discussed how the various story parts can be used in marketing. We also went into greater detail about the first three parts of the story, the hero…
In this webinar, I’ll introduce a marketing concept we've been studying called story branding. It’s a great way to craft your message and reach the audience you want. Basically, everybody loves a good story and the basic storyline is that a person…
It's difficult to get followers on social media if your message is too vague, too broad, unclear, or generic. It's better to create a more specific focus to attract attention. It's not that you can't branch out from there, but your initial "hook," what…
In this webinar, we'll cover the basics of using social media to promote your business. We'll discuss four platforms you can use: FaceBook, Twitter, Instagram, and YouTube. We'll talk about setting up accounts, creating content, and building followings…
In this webinar, I’ll talk about ways to automate appointment scheduling and how to set up virtual consults. I'll review a couple of scheduling programs, including the one I use myself. I'll also talk about how you can share your appointment calendar…
One of your most important business tasks is to stay connected with your customers and potential customers. You have to start creating an audience of people who are interested in what you have to offer. Thus, your contact list is a vital part of your…
However you feel about marketing, it is important to understand how it works. In this webinar, I’ll explain how marketing can be a positive thing and the steps you need to take to grow your natural health business. I'll provide an overview of the difference…
One of our three goals is to help people who are trying to build a business as herbalists, aromatherapists, traditional naturopaths, or other natural health practitioners is to provide business training.…
Brain Health
November 26, 2024
Keeping your mind clear and your thoughts sharp
Gut-Brain Connection
January 28, 2025
The health of the gut affects the health of the brain,…
Module Four: Health Assessment Tools
February 18, 2025
Pain in the Head
February 26, 2025
Find the cause and get rid of headaches for good
Secrets to a Long Life
March 25, 2025
What we can learn about health from the world's blue zones
Autoimmune Disorders
April 29, 2025
When the body's immune system aims at the wrong target